The NorQuest Esports visual identity was developed to reflect the program’s evolution, competitive spirit, and future growth. Designed with a modern aesthetic, the logo embodies the energy and inclusivity at the core of NorQuest Esports while ensuring versatility across platforms.

Key considerations in the design process included:

• Brand Alignment & Scalability – The logo integrates seamlessly with NorQuest’s broader brand expansion while maintaining flexibility for various applications, from digital screens to merchandise.

• Competitive Edge & Modern Appeal – Inspired by contemporary esports aesthetics, the design conveys a sense of energy, determination, and professionalism.

• Inclusivity & Accessibility – The visual language is welcoming to all players, reinforcing NorQuest’s commitment to fostering a diverse and supportive gaming community.

• Timeless Design – By balancing boldness with simplicity, the logo remains relevant amid industry trends, ensuring longevity as the program continues to grow.

This visual identity establishes a strong foundation for NorQuest Esports, positioning it for success in the competitive and ever-evolving esports landscape.

Client: NorQuest College
Creative Director + Designer: Hilary McHale