The objective of this lookbook was to position the City of Leduc’s Sports Tourism as a thriving and multifaceted hub, encouraging event planners to make Leduc their city of choice for future events. Using the theme “stand out”, a contemporary visual identity was made of custom typography, photography, and line illustrations of various sports fields.

Client: City of Leduc
Creative Director + Designer: Hilary McHale
Created at the met agency