A new brand identity was needed for the Edmonton EXPO Centre to separate itself from its formerly known entity, Northlands. The brand platform “Experience More” positions the EXPO Centre as the most imaginative event space in Canada and invites the audience to discover the authentic experiences it has to offer. 

Five unique conceptual graphics were created as modern hieroglyphics to illustrate the unique experiences offered by the Edmonton EXPO Centre. Bright colours and high energy mark the foundation of the brand.

Creative Director: Chris Reyes
Designer: Hilary McHale
Created at the met agency